Your website’s homepage is like the front door to your business. It’s where first impressions are made. To stand out, your homepage must be flawless across all devices, highlighting your expertise and what makes you unique. Prioritize clear headlines, supporting text, and easily identifiable CTAs. But trust doesn’t just come from sleek design – it’s built upon credibility. Showcase genuine reviews, awards, and testimonials early on. And, to truly resonate with your audience, incorporate personalized photos and videos. Remember, authentic visuals of your team and projects will always trump stock images.

Every service you offer deserves its spotlight. By dedicating a separate page for each service, you’re not only enhancing user experience but also optimizing your site for search engines. Think of each service page as a specialized tool to convert interested visitors. This means using accurate title tags, meta descriptions, and well-placed keywords. Be mindful of layout, too. Use headlines and subheads to ensure content is easily scannable. Ditch the dreaded “wall of text” look and aim for at least 750 words, though hitting 1,000 or more is even better.

Expanding your reach means targeting different cities within your service area. Just as with your service pages, each city should have its page. It’s not just about SEO – it’s about building a local connection. By showcasing client work and testimonials from specific cities, you’re highlighting your footprint in the community. Sprinkle in mentions of city landmarks or events to further localize content. And if your business operates at a central location, consider adding driving directions from those cities. This creates a tailored experience for visitors and could be the push they need to convert.